According to the Food and Drug Administration, spring water must come from an underground source and flow naturally to the earth’s surface. The SUNY study tested big-name bottled water brands like Aqua, Aquafina, Dasani, Evian, Nestle Pure Life and San Pellegrino. The rights to the Poland Spring’s Maine spring water were bought up by Perrier in 1980, and transferred to Nestlé when it bought out Perrier. According to The New York Times (1998), the brand grew from 3 million bottles in 1976 to 200 million bottles in 1979 and by 1998 represented 80% of all bottled U.S. water sales. Perrier never recovered. Following the recall, customers in the U.S. brought a class action suit against Perrier. The chemical is made from petroleum but also occurs naturally in drinking water and groundwater at low concentrations.). However, the recall expanded to 160 million bottles globally after more contamination was discovered overseas. Nestlé owns some upscale, international brands such as Perrier, Acqua Panna and S. Pellegrino, and a large portfolio of local, country-based brands such as Arrowhead, Zephyrhills and Ozarka. The bottled water market is likely to expand further in the years to come. Nestlé resolved one Poland Spring false ad claim case: in 2003, Nestlé settled a lawsuit claiming Poland Spring water was not sourced from deep in the Maine woods. Here are some of the results: BRAND NAME “I know there are scares from time to time with the safety of tap water. Selling a brand-business that is mired in a lawsuit is very difficult. One thing you probably don’t bargain on is your bottle of water having a proliferation of plastic contaminants on the micro-particle level! Another reason Clark prefers filtered tap water over bottled water? This prompted a second lawsuit. The class action suit asks $5 million in damages for false advertising, deceptive labeling, breach of contract, and several other claims. Nestlé’s mainstream water brands are losing business. Nestlé has been fighting for Poland Spring for a very long time, 17 years and counting. Nestlé® Pure Life® puts great tasting bottled drinking water in easy reach of your family using a rigorous quality process that means you can trust every drop. Nestlé’s pronouncements about Poland Spring have been questioned and in one case confirmed. According to a Nestlé spokesperson, state regulators in Maine have “have consistently verified that the Poland Spring brand’s sources are ‘spring water.’”. The current class action lawsuit states that Poland Spring water is not spring water and not from pristine and protected sources and not naturally purified. contact: nestlé pure life 866-599-8980. for immediate release — (greenwich, connecticut, june 24, 2008) – this announces a product recall for the one-gallon nestlé pure life purified drinking water sold only in shop-rite stores in the five northeast states of connecticut, delaware, new jersey, new york and pennsylvania. Two of the books are focused on the successful turnaround of failing brands. Right now, our sister site has a link to a deal on a three-pack of Contigo water bottles for for $17 with free shipping. Financial Times Lex column comments that Pepsi and Coca-Cola will not be interested in these Nestlé water brands. If you’re a longtime follower of money expert Clark Howard, you’ll know that bottled water can be up to 2,000 times more expensive than tap water! The company’s spokesperson would not comment on whether Perrier knew about the benzene in the French spring before the recall. The complaint contends that Baker’s family purchased and drank Nestle Pure Life water bottles “on multiple occasions in the last year.” She sent a letter to Nestle on March 21 asking them to stop the production and sale of Nestle Pure Life Purified drinking water and “pay full restitution to all affected California consumers,” according the complaint. From a brand-business standpoint, it is essential to deliver what you promise and promise what you deliver. There is no way to know whether Poland Spring brand damage will affect Nestlé’s corporate image. At last check, Nielsen data found it was an $11 billion business in 2016. One-gallon containers of Nestlé Pure Life Purified Drinking Water – which were only sold in Shop-Rite stores in the five Northeast states of Connecticut, Delaware, New Jersey, New York and Pennsylvania – are being recalled. CEO of Arcature brand consultancy focused on growing brand value, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice. Perrier SA, Perrier Group, and Perrier Group NA initially said a worker contaminated a bottling machine by inadvertently cleaning the bottling machine with benzene. And, it goes on: “… the famous Poland Spring in Poland Spring, Maine, which Nestlé’s labels claim is a source of Poland Spring Water, ran dry nearly 50 years ago.”. But that’s exactly what a new bombshell report found in several major bottled water brands. In 1990, Poland Spring had about $621 million in revenues, and approximately 70% of its sales were bottles sold at retail in stores.

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